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Better Days

Thursday, September 5, 2013
If you've read our magazine then you already know that if there is one thing we like almost as much as craft spirits, its craft music. Fortunately for us, in a stroke of sheer genius, Fort Collins micro-distiller Feisty Spirits has merged our two loves into one delicious concoction: Better Days Bourbon
Here is their press release:
Feisty Spirits, Fort Collins’ first distillery, has collaborated with the indie rock band Fierce Bad Rabbit to create “Better Days Bourbon,” released today, which was named after the band’s song by the same name. The song, co-written by lead singer Chris Anderson and viola player/vocalist, Alana Rolfe, is featured on Fierce Bad Rabbit’s 2012 album, “The Maestro and the Elephant.” 

“We had been looking for a way to start working with the music community and when this idea was presented, it was interesting to think of working directly with a band to create a new product,” said co-founder and co-owner of Feisty Spirits, Jamie Gulden.

The band, comprised of Anderson, Rolfe, drummer Max Barcelow, and bass guitarist Dayton Hicks, met with Gulden earlier this year to do a tasting night at Feisty Spirits, sampling different whiskeys and ingredients to note particular flavors and assist in the selection of what would go into Better Days Bourbon. The company uses mainly locally and regionally-sourced ingredients that are organic, including several unique and ancient grains such as quinoa and millet.

“We’re excited to do this project,” said Chris Anderson. “We love good bourbon and to have our song represented in this way is very special to us.”

The limited-release bourbon will be available at Feisty Spirits, 1708 E. Lincoln Ave., and select liquor stores and bars in the Fort Collins area beginning this week. The label of the product features design work and an original painting by local artist, Susanna Dominguez, and the back label has a QR code that offers a free download of the song “Better Days.”

For more information, contact: Jamie Gulden, Feisty Spirits, 970.481.4026 or Dawn Duncan, Mgr., Fierce Bad Rabbit,970.980.6399.
www.feistyspirits.com
www.fiercebad.com
Look for our review of both band and bourbon in the upcoming Autumn issue of MicroShiner magazine


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