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books craft spirits

GIN: the Book Reviewed

Sunday, February 14, 2016
There are few things in life that put one in as fine a spirit as a good book. Whether it serves to inform, entertain, or inspire, reading a book is transformative. Even the most prosaic can be worthwhile; the best, life altering.

It is our belief that every library should contain at least a couple volumes on spirits. A guide to mixing cocktails, such as the quintessential The Fine Art of Mixing Drinks or classic Bon Vivant's Companion, is requisite, as is a primer on the relationship between spirits and cuisine, such as the magnificent Wines and Spirits edition from Time-Life’s Foods of the World collection. While these alone are adequate in most circumstances, for those true connoisseurs we would also recommend a book that focuses on their favorite spirit, whatever that may be.

Spirits have been with us for a very long time, and thus a great history surrounds them. Books examining their historical context abound, and we find spirits interwoven with such motifs as the Whiskey Rebellion, the Rum Trade, the Roaring Twenties. It is exactly here that author Aaron Knoll’s tome GIN sets off, opening its sweeping study of one of the world’s most popular spirits with the chapter, The History of Gin.

GIN is comprehensive, and we particularly appreciate how Knoll relates the social, political, and economic circumstances that drove the spirit’s rise to popularity. From here he moves into the finer art of appreciating gin, providing the reader with the tools necessary to truly understand the spirit and the stark differences and subtle nuance between the various expressions. A “discerning survey” of the world’s vast array of styles and labels makes up a bulk of the book, an exhaustive collection whose purpose might be better served by visiting Knoll’s companion website, The Gin Is In.

The Drinking of Gin is, appropriately, the final chapter. Here again the author prefaces the obligatory compilation of cocktail recipes with a delightfully informative narrative about that most ubiquitous of drinks, the gin and tonic. It certainly serves as the perfect bookend, for after sitting down with the volume and paging through it, all this talk of gin leaves one more than ready to put all this new found knowledge to use.



All told, GIN - the Art and Craft of the Artisan Revival is a definitive work on the subject of this world-renowned spirit. The only place it falls flat, in our humble modernist opinion, is in its design. Owing to its encyclopedic nature, many pages are crammed with text and images, almost overwhelmingly so. There are moments of brilliance throughout, however, and the breadth and scope of the work make it a more than worthy addition to the shelf of any serious gin aficionado.


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An Adventure in Long Form

Friday, November 20, 2015
Those members of our community who keep up with us here know that we often wax long-form. We appreciate the longer works, both our own and of others, that take time and endurance to fully ingest and comprehend. Epics, the likes of James Clavell’s Shogun or Sergio Leone’s Once Upon a Time in the West.

Fortunately, so do others, including two people whose work we appreciate and admire, Tim Ferriss and Kevin Costner. Which is why the latest episode of the Tim Ferriss’ Experiment was such a pleasure to listen to.

Ferriss, an exercise in deliberate lifestyle, is a true champion of the long form. His own podcasts typically hover around two hours in length, and he often speaks to the benefits of long form writing for the web, where a piece may remain preserved in obscurity like undersea treasure, gaining value that, while only revealed upon discovery, actually existed throughout. Through his investigation of the fundamental essence of success, he teases out and touts the “evergreen” works, material that retains eternal relevance because it contains the thread common to all human experience.

Costner, for his part, casts a similar, albeit longer, shadow. His own momentus expressions of cinematic brilliance, films such as Dances With Wolves and JFK, are quintessentially epic in both nature and magnitude, mainstays of the common American’s intellectual lexicon. To date, much of his best work is rendered in the long form, which bodes well for his collaboration with author Jon Baird and illustrator Rick Ross.

The result of their creative marriage is a beautifully crafted tome called The Explorers Guild: A Passage to Shambhala, a throwback adventure tale in the spirit of TinTin and Allan Quatermain. Costner describes it as the ideal stocking stuffer, the type of book one might pass on to a nephew or grand-daughter. And while the chandlers at Simon & Schuster may have legions of Hogwart graduates in their sights, we suggest sitting down with this exceptional work, beside the fireplace and a glass of whiskey, either before or after you share it with yours.


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books festival gin pairings

GIN at Harvest on the Harbor

Tuesday, October 20, 2015
We've been into books around here as of late, what with our recent piece on a whiskey Scratch 'n Sniff and some additions to our reading list courtesy of Chris Sacca and Phil Libin. This time around its a more rigorous attempt at capturing that sweetheart of clear spirits in context with GIN: The Art and Craft of the Artisan Revival, a new work from gin inamorato Aaron Knoll of TheGinisin that we hope to soon have in our hands for a full review.


Still we didn't want to wait for a hardcopy to point out that Knoll is currently touring in support of the release. If you're in Portland, Maine this weekend, be sure to take in Harvest on the Harbor, including a discussion with Aaron about gin and his new book at Sweetgrass Winery & Distillery on Saturday October 24th beginning at 2pm.

Sponsored by the likes of New England Distilling, American Barrels and Monkey Shoulder, Harvest on the Harbor is billed as Maine's premier food and wine festival, consisting of tastes, pairings, crawls and galas spread across a week of epicurean delight. Highlights include the Maine Lobster Chef of the Year Competition and farm to flask cocktails, as well as extra-curricular activities such as Knoll's presentation at Sweetgrass.

Knoll describes his relationship with the spirit saying, "I fell in love with gin at a bar in Buffalo, quarter to last call on a cold winter night. The gin was Martin Miller's, and it was love at first sip." This devotion has lead to extensive output on the subject, not only with this latest release, but also on his blog and in a previous book, The Craft of Gin.

A more nuanced clear spirit, the distinctive gin is increasingly popular, as demonstrated by the numbers of labels floating across the homepage over at TheGinisin. Pop over and take a look, or better yet catch Aaron at Sweetgrass Distillery in Portland this weekend.

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