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bourbon craft spirits event festival

What's Better Than Whiskey?

Thursday, August 4, 2016
What’s better than bourbon? Bourbon and barbecue, of course. Both were on display at the first ever Hemming Park Bourbon and Barbecue Festival in downtown Jacksonville, FL April 23rd.

Nineteen different distilleries offering 28 examples of their bourbons and whiskeys were available to unlimited sampling for the surprisingly low price of $35 per person. VIP tastings which included Buffalo Trace’s Stagg brand as well as Pappy Van Winkle were offered at additional cost. Four 1-ounce samples of various Pappy Van Winkle brand expressions could be had for $100. I am a bourbon novice with enthusiasm for learning more about the spirit, but not at a level yet where I can justify that expense. I found more than enough to enjoy on the entry level.

As I sampled one great whiskey after another, I began to wonder who put this tasting lineup together?

“I personally worked with one of our alcohol distributors to select the bourbons and whiskeys,” Jim
Webb, special events coordinator for Hemming Park, said. “We wanted a wide spectrum of the various styles that are out there.”

Webb did a fantastic job.

He couldn’t have asked for a better night to host the event. A perfect mid-70 degree evening greeted the roughly 3,000 event attendees. Webb estimated 300 of those attendees bought a tasting package.

Living on Amelia Island, roughly an hour from Hemming Park, it isn’t easy convincing me to make the trip on a weekend; I make a similar drive to my Monday-through-Friday job. But I do want to support the revitalization taking place downtown. That continuing revitalization and similar events hosted previously encouraged Webb to believe a bourbon and barbecue event could succeed.

“We have had great success with food truck festivals in the park in the past,” Webb said. “Last year we had a Brew-B- Que where we had local beers and barbecue. This year I thought we’d amp things up a bit with bourbon.

“We also wanted to include some of our neighbors in the festival, so we invited bartenders from four
local craft cocktail bars to make drinks at the festival. We also brought in some specialty beers from Bold City Brewery that were aged in bourbon barrels.”

I’m glad I went. The festival became one of the most enjoyable nights I’ve yet spent in Jacksonville.

My favorites

Sitting on my couch debating with my wife Saturday afternoon whether or not to attend, learning that Breckenridge Distillery would be on hand put me over the top. My wife and I loved our visit to the distillery on a trip to Colorado last summer, recently running out of the whiskey we purchased on-site – this seemed like a sign.

Considering my bias for Breckenridge Distillery, I’m going to remove them from my reviews. Rest
assured, I did enjoy a few samples and found it as delicious as ever.

Upon returning to my notes after the event, I realize that I have “starred,” highlighted or otherwise lauded more of the offerings than I could relay here and be taken seriously. I didn’t intend to be the teacher who gives everyone an “A,” but that’s how it came out.

The best of the best was 1792. I found 1792 to be the smoothest of the smooth, the easiest of the easy; it caressed my tongue and mouth and seduced its way down my throat. 1792, like many of my favorites this night, was a rye whiskey. I’ve never made that connection before and will keep it in mind moving forward.

The ability to sample and compare so many different variations, learning what you like and what you don’t, makes these tasting events true educational experiences. These shindigs masquerade as a big party, and they are, but for the want-to- be connoisseurs among us, they provide an unmatched opportunity to broaden our horizons.

As delightfully easy as I found 1792, I found Garrison Brothers Distillery Fall 2015 to be as equally delightfully challenging. This spirit was more aggressive. The bartender told me to look for notes of peanut butter, which I did not find, but the taste was complex, surprising. I went back for another. And another.


Have you ever driven a sports car without power steering? Wrestling the wheel, controlling the power, shifting through the gears is not easy, but the instant you turn the ignition off, you want to go back for more.

Garrison Brothers Distillery is located in tiny Hye, TX west of Austin in the Hill Country. I had never heard of it before. It’s doubtful I’ll ever come across it again – although I’ll be looking. I find magic in being able to sample these obscure brands from across the country. My taste buds travelled to Colorado, Texas, Kentucky – we stayed a long time in Kentucky – before finally returning home to Florida.

The last selection I’ll highlight comes from right here in the Sunshine State. Wild Buck Rye is hand crafted by NJoy Spirits Distillery in the very Florida-y town of Weeki Wachee. I picked up flavors of grape and licorice in this unusual offering. Could that be a combination of the ginger bread the distillers claim in their tasting notes?


The owners of the distillery, Natalie Joy and Kevin S. Goff were on hand at the event to share their whiskey. The degree to which having the distiller on site at these tastings to discuss their products and processes cannot be underestimated.

In fact, my only disappointment with the event was that more of the distillers, or brand representatives knowledgeable about the product, were unable to attend. I understand the costs which would be involved with that, but these experiences are exponentially heightened when someone is there to guide you through what you’re tasting.

I’m not an expert. An art museum without a guide to me is just looking at pictures and, too often, spirit tastings without an expert in the brand becomes simply drinking good whiskey. There’s nothing wrong with that, but drinking good whiskey can be elevated to an experience and memory to last a lifetime with the right guiding hand.

Palm Ridge Distillery located in Umatilla, FL 30 miles north of Orlando was another in-state distillery on hand. I especially enjoyed its Palm Ridge Rye. There’s that word again. I was happy to learn that craft distilling of whiskey is taking place in Florida and between NJoy, Palm Ridge, Marlin and Barrel in my hometown of Fernandina Beach and St. Augustine Distillery, my wife and I have begun planning our own Florida distillery tour.

My hat is off to everyone at Hemming Park who put the event together and all of the brands which provided samples.

“We hope to learn from this event and put on an even bigger and better event again next year,” Webb said.

I’ll be there.

Chadd Scott is a sports radio programmer, college football writer and microshiner in the Jacksonville, FL area.  His interest in whiskey began with “Jack and Coke” and has now taken him not only to Lynchburg, TN, but Scotland and Ireland as well.  Scott seeks out craft spirits, particularly rye whiskey.
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The Sunniest Spirits Festival in America

Friday, February 26, 2016
Last summer, when my cohorts at MicroShiner asked if I wanted to judge a spirits festival in Southern California, I responded with a laconic "Sure. Why not." When I learned it was a two day event in San Diego, that quickly changed to "I'm packing my bags! When does it start?!"

Located next to the USS Midway Museum is the Broadway Pier. When it comes to sipping and sampling spirits... why not do so while gazing upon a storied piece of American history? Held in what is essentially a large airplane hanger, this is the perfect space for such an event. But where planes would be instead were booths of magic.





Dozens of vendors and spirit brands lined the hall, each one presenting their best. Some brands brought flair bartenders, flipping and tossing their hooch, while other more reserved labels simply showcased their key ingredients to illustrate what separated them from the "other guy." Some brands fresh on the scene were just there to share their labor of love. Even those classic brands we love or hate were on hand to remind us of what we have hidden in that cupboard above our refrigerator. (My advice, hit those booths last, after your palate is wrecked. Or then again, drink it cause you know it. At an event like this, who cares? It’s all part of the fun!)








I landed in San Diego around 8am after a short flight from SFO. I promptly caught a cab to my hotel, where I dumped my bags, grabbed my camera and made my way to the venue. After all, I couldn't be late for the first flight of spirits I had to taste... what with being a judge and all. Sitting down at 10:30 am, I faced a flight of 6 flavored vodkas. It made me pause and think. The last time I was drinking flavored vodka this early in the morning was after pulling an all nighter in college. (Vanilla vodka and pancakes go hand and hand after a hard night of drinking. Don’t knock it till you try it.)

I sat among some great gentlemen with amazing palates. We sampled flight, after flight, after flight. From tequila to spiced rum. Rum to flavored tequila; even various liqueurs. As the San Diego Spirits Festival considers itself a cocktail event, we studied their mixability along with the flavor, body, and taste of each liquid. Most important was the quality of the spirit itself. When we had made our way to the single barrel bourbons, followed by a flight of rare cognac, the tables got awfully quiet. Coincidentally, our spit buckets remained dry.



After my team tasted our way through half of the 120 spirits in competition, we nominated our favorites and selected the medal winners. We then got a chance to see the brands and labels we were tasting. By turns shocked and pleased with our decisions, we said goodbye to the blindfolds and joined the party that was happening downstairs.










I continued to sample the labels that intrigued me most, one of which was Dennis Rodman's Vodka. I suppose after being one of the only U.S. citizens allowed to visit North Korea, the obvious next step is vodka. It might not meet some people’s definition of craft, but I'm not gonna lie: it was surprisingly tasty and clean.




I made my way to the outdoor event space where I drank in some sun and live music while soaking up the alcohol with small bites from local culinary masters. Chefs from all around San Diego came to present their most spirited snack, from a rum sauce over a fish filet to a bourbon based steak marinade. A few chefs even held live cooking presentations, one demonstrating the proper preparation of a T-bone. It was one hell of a first day.













Lights out at 9pm after the extended session of day-drinking, I awoke the next morning filled with excitement for the adventure to come. This time I could pace myself. No early morning flavored vodka flights. Perfect. After enjoying a large breakfast salad some call a “Bloody Mary” (what a weird name for such a healthy morning beverage), I marched over to the event space.



Today was the bartender/mixology competition. It was thrilling to watch, even for an old pro like myself who used to live behind the bar. (I still find myself shaking my protein shake like I'm shaking a whiskey sour.) Witnessing all that talent at work had me pumped! Each mixologist presented their own amazing concoction. Some served ‘up’; others on the rocks. Each with their own unique garnish. If only I had the pleasure of being a judge at that event as well! Maybe this year.




















After checking in for my flight home that night I sat down at my gate and reflected on what an awesome event this was. It almost felt like two days wasn’t enough. But… then again… the fact that the flight attendant had to wake me up for the final boarding call was probably a good indication that two days is just about right.

Tickets for the San Diego Spirits Festival go on sale March 1st. Get yours here!



Brian Cary is Master of Spirits Media at MicroShiner.com

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