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Distribution Expands for Collier and McKeel

Wednesday, June 5, 2013
Good news for those sour-mash fans who enjoy the unique flavor of Tennessee whiskey. Collier and McKeel, a small batch producer of whiskey in the Tennessee tradition, has inked a deal with The Vintner Group and will be joining their American Still Life catalog of artisanal spirits. Here's the story according to their recent press release:

"Collier and McKeel, the only handcrafted Tennessee Whiskey to be distilled in Nashville, is expanding its reach: as many as a dozen new states could enjoy the product soon as part of a new agreement with Virginia-based premium wine and spirits distributor The Vintner Group. 

The distribution agreement will see Collier and McKeel headed to high-end package stores and fine restaurants in Washington, D.C., Delaware, Maryland and Florida immediately, with states like Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Illinois and Indiana coming in the next few months. Additionally, Deep South states like Louisiana and western states such as Arizona and Washington could be added to the mix.

Mike Williams, proprietor and master distiller at Collier and McKeel, says it’s particularly gratifying to reach beyond Tennessee’s borders to share a product that’s made with his own hands.

“It’s a labor of love, to be sure… we make it the hard way,” Williams said. “A lot of great whiskey is made by computers, and some of that is relabeled simply to drive sales. We believe Collier and McKeel is special in that we have our hands in every step of the process, from the grinding of the corn to the bottling.”

Distilled on the Speakeasy Spirits campus in west Nashville, Collier and McKeel was introduced in 2011 as one of Tennessee’s first new sour-mash whiskeys in generations. It remains the only handcrafted brand to be distilled in the state, following the Lincoln County process of charcoal mellowing that defines Tennessee Whiskey." 


To learn more, visit www.collierandmckeel.com.


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