MicroShiner

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Showing posts with label slow. Show all posts
craft culture MicroShiner movement philosophy slow

In Praise of Slowness and the 32 Hour Work Week

Thursday, July 9, 2015
Considering that we humans have literally been to every place on the planet, its rather surprising to find that people are still in such a hurry.

That enigma is the essence of what inspires the Slow Movement, characterized in Carl Honoré's 2004 book In Praise of Slowness as “a cultural revolution against the notion that faster is always better. The Slow philosophy is not about doing everything at a snail’s pace. It’s about seeking to do everything at the right speed. Savoring the hours and minutes rather than just counting them. Doing everything as well as possible, instead of as fast as possible. It’s about quality over quantity."

Whether Slow necessarily equates to Quality is up for debate, but one thing is certain, microshiners subscribe to its doctrine. With no vast undeveloped wilderness remaining to harbor fresh prospects the best option is to turn inward, to begin to refine the human experience, to slow down and smell the roses, to literally lead a life, distilled. This is what it means to be a microshiner; to realize that what matters most in life is not waiting somewhere over the next horizon, but right there in front of you.

But most of us are hesitant to accept this reality. We rush about in an attempt to distract ourselves from the fact that the world really is that small, that life truly is this short. Citing Einstein’s Theory of Relativity, we fancy that by moving faster than others we will outlive them, while in truth we merely end up leading a life half lived.

Not that there isn’t a need to seize the moment with timely action. To the contrary, this movement is about creating the space and awareness necessary for accomplishing great things. While others scurry about like rats in a maze, the microshiner or practitioner of Slow takes a more meditative approach. It is the classic lesson of the Tortoise and the Hare. Or in the words of Phil Dunphy, “Slow is smooth, and smooth is fast.”

One person who gets this concept, and employs it, is Ryan Carson, CEO of Treehouse. Since 2006, Carson has maintained a four-day work week at Treehouse. He believes that ensuring balance between work and the life outside it actually makes employees more productive. More importantly, he feels its the right thing to do, for our time and his people.


And that is the thing that is most striking about an inquiry of Slow philosophy: that we now occupy a space in which we actually have the opportunity to practice it, if not attain the balance it proposes. Never before has humanity been wealthier or more at peace than the present, or our physical needs more fully met. There are fewer of us than ever spending our time engaged in meeting these basic requirements. There is no reason not to go Slow.

Microshiners know this. The craft movement is our response to it. Whether it is creating balance amongst our personal obligations, choosing quality over quantity in our purchasing decisions, or simply enjoying a great cocktail with good company, we understand there is much to be gained from a more purposeful and deliberate pace. Our goal is to revel in the moment, to proclaim it in word and deed, in art and experience, to realize as best we are able the amazing gift of our very existence.

We hope you will join us on this journey.





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How Micro Saved the World

Friday, March 27, 2015
For those willing to pause long enough to look beyond the sensationalism and pessimistic oratory of mainstream media, it is easy to see we are in the midst of a truly exciting time. The world is smaller than ever before, and we are, in many ways, more connected than ever. Machines have nearly eliminated the need to toil constantly for our basic existence, leaving us time to luxuriate in an unprecedented era of edible, artistic, and cultural bounty. It isn’t a leap to imagine a rather swift transition to one of those leisure-filled technological utopias of mid-20th Century science fiction.


The current resurgence of craft culture is, most assuredly, a consequence of this prosperity. But what makes it remarkable is that it is also absolutely essential in our ability to leverage our present cornucopia into a stable, sustainable society.    


Prior to the Industrial Revolution, there was almost no such thing as unemployment. A person could literally not afford to be idle; if they were, they starved. Only the very young, wealthy or infirm were afforded the luxury of leisure, and even they to but a small extent.


Technology, over the past two centuries, has utterly transformed this paradigm, to the point that, today, one can find perfectly able-bodied people whose time is spent wholly engaged in leisure. In civilized nations of the world, which account for most, even the hardest working among us spend but a fraction of our lives at life-sustaining labor.


This, however, comes at a cost. Our system of centralized, petroleum based, macro production has created an excess of available labor. It has also equated consistency and abundance with quality. Micro production and craft culture is a societal rebuke to this phenomenon, as well as our best conduit to a lasting, secure economy.


The economy of the world is nearing a state of maturation, after which growth will largely be confined to reallocation among analogous points of interest. There is only so much wheat to make so much whiskey, and only so many people in the world to drink it; in other words, there is an absolute upper threshold for production that is limited by consumption. Soon the market will reach a point of saturation, when the only potential for growth will be confined to shifting market share between similar products. Or in simpler terms, the only variance will be whether the drink of choice is whiskey or beer.


At such a point, further division of labor becomes meaningless, and in fact counterproductive. The rebirth of craft is a function of our nearing this point. We have become so efficient at fulfilling our basic needs that people have begun to regress, to reverse the division of labor. They are once again making things by hand, simply because they have too much time on them.   


Decrease in growth is aberrant to the modern economic cognos, but in reality it is nothing to be afraid of. Zero growth economies have existed throughout human history, many for much longer than our current growth based model. That is not to say that a transition to one won’t have its challenges; it most certainly will. But every great leap forward has been spurred by the need to overcome some difficulty or another, and this is no different.


So what does this have to do with craft spirits?


What this means to craft spirits is that they are not a trend, or a flight of fancy, or a passing fad that will ultimately be absorbed by the mainstream. It is an entirely new way of doing business, one rooted in classic methodology yet predicated upon the potential created by the contemporary. The wildly successful model of fossil fueled and automated macro production has given us a platform from which to recapture the most enviable facets of tribal living, the bonds of community and interdependence, while retaining the leisure time afforded by technological advancement, even leveraging that luxuriant asset into the meaningful Pursuit of Quality.

To borrow a quote from Stanley Kubrick’s brilliant war opus  - These are great days we're living, bros!





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