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Zen and the Art of Micro-distillation

Wednesday, February 17, 2016
In his seminal work Zen and the Art of Motorcycle Maintenance, Robert Pirsig argues for the existence of something called Quality. There's such a thing as Quality in this world, he says, and it's real, not style. According to Pirsig, pursuit of Quality is the impetus for all human endeavor, and the consequence of this effort, what we call art. In this case, the Art of Micro-distillation.


Like many who have contemplated the Path to Enlightenment in terms of their daily existence, Pirsig also hints to the fact that there is as much value in the practice of art as there is in actually creating it. The real beauty of any art, whether in practice or form, is that it serves as a lens, a mirror upon which we can reflect. A person who sets out to practice the Art of Micro-distillation may not initially intend this practice as zen, but as they develop mindfulness through the exercise of their craft they will undoubtedly begin to strip away the trappings, the gilding that is employed to mask the absence of Quality. Through practice, and an unyielding quest for Quality, they distill their art to its essential form, that of pure spirit.  


Inviting as that sounds, those of us not fortunate enough to be micro-distillers need not run out and become one. Rather we may rejoice in the inspiration of their example and seek similar attainment through our own pursuit of Quality. In craft, whether by practicing our own or supporting that of others, we can discover a personal path to Quality, the virtue of which is not its only reward.


Practicing a craft lifestyle is itself a manner of such pursuit. It involves developing awareness and making conscious, deliberate choices in order to bring about outcomes that align with a particular set of values, then providing space to appreciate not only those outcomes, but the process of attaining them. It is a manner of living that is based on the contemplation of our relationship with the goods and services we attain, not merely the consumption of them. It is about asking yourself “why am I buying this?” and finding contentment in the answer.


The craft lifestyle also serves to reestablish our connection with natural orders, our relationship with our community and our environment. It gets us thinking about where products come from and who made them, and the implications of the process of their creation. Craft culture is not content with simply taking a box off a shelf and blindly trusting what is written on it. Those who practice a craft lifestyle seek Quality, and will not accept a mere assurance of it. It is something they must determine for themselves.

My personal feeling is that this is how any further improvement of the world will be done: by individuals making Quality decisions and that's all. - Robert Pirsig




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Colorado craft culture lifestyle music

@timwenger1: Craft, Ska and Colorado's Real Drinking Town

Thursday, July 16, 2015

The hangover bell rings loud and clear in my head as I lift a 70 pound guitar cabinet into the back of a white 2000 Ford Econoline XL. Rain falls lightly. I am running on only a few slovenly hours of sleep but despite the pounding head, my mood is jovial. My band mates and I recount the night before over and over. In the world of ska music, there are few bands more respected than Hepcat, and few bands more infamous than Mephiskapheles, and we just shared the stage with both in one night. It was also the kick off to the second leg of our spring and summer run- this morning we hit the road out of Denver and head for Durango, Colorado, where we’ll spend a week in the studio and follow it up with two shows in the area including a performance at the legendary Ska Brewing Company.

Alright.

Personally, I am excited for more than one reason. I went to school in Durango, but it’s been six years since I’ve lived there and from what I can tell, the drinking scene has only gotten better. A new craft distillery just opened up, and the number of breweries has jumped from 4 to 6 (All this in a town of 17,000. Fort Collins gets the glory, but at over 150,000 residents, are their 14 breweries and 3 distilleries that impressive? Which is the real drinking town?)

I contemplate this and other pressing issues to pass the time on a 7 hour haul over the Rocky Mountains. As we climb in elevation, my mood levels off. It always does when passing time in the van. Whether I am headed somewhere new or somewhere I’ve been many times, as long as it’s light outside touring has always had a bit of a weird vibe to me. The late nights, the shows, the people, the free drink tickets - that is what it’s all about and what makes it worth it. The rush of playing a good show is matched by no drug or other experience I’ve ever had. But during the day, driving through the middle of nowhere to the next town while getting further and further away from your personal life back home, the anxiety creeps in.

Maybe it’s because I’ve never been in a band at a level where touring was our income. I’ve always had to hurry back home after each run and get to work in order to keep the bills paid. Right now, it’s about 9:30 on Monday morning. Everyone I know (except the three guys sitting here with me) is at work, or walking the dog, or heading to the bank, something normal.

Don’t get me wrong, there is certainly a level of awesome to all this. I’m never going to be a ‘company man.’ I knew that by the time I hit high school. I take a lot of pride in what I do for a living and for a hobby. But the older I get, the harder I find it to relate the stories of the road and the stories of the pen and the stories of so many nights passed in rock clubs to people who are my age but haven’t had a night out in months. The word ‘baby’ means something entirely different to them.

As Vonnegut would say - So it goes. We pull into town just in time for happy hour but unfortunately the liquor store will have to suffice for tonight; we’ve got to get to the studio. Tomorrow I will have the opportunity to experience some of the actual culture of this town I’ve missed so much.

Tuesday morning I am walking down Main Avenue bright and early in a leisurely search for a cup of coffee and a paper. Part of me feels like a Texan, stopping to gaze into each store window as I pass by and then actually purchasing, after looking around to make sure no one I know is in sight then ducking quickly into the storefront, a “Durango” t-shirt. I’ll have to bury this down in my backpack so my bandmates never see it. I justify the window shopping and eventual purchase as a mere way to pass some time before my scheduled meeting with some real locals, the owners of Durango Craft Spirits, at 10 o’clock.


I walk into the tasting room to meet owners Michael and Amy McCardell. Immediately I can tell that the duo lives by their motto and are ‘Inspired by the true spirit of Durango’ - It is only 10 am but the room is full of bluegrass music and the McCardell’s beckoning call for a drink. Michael handles the distilling of what is currently their sole offering - Soiled Dove Vodka, made from a mash of 60% native grown, non-GMO white corn they get directly from the Ute Mountain Tribe of Ute in Towaoc, Colorado (just a little over an hour from Durango). His soft voice, with a bit of a country tinge, makes even a short sentence sound well-rehearsed and wise. Perfect for telling stories, and I’m guessing he has a lot of them.

Lucky for me, Michael is not at all shy about telling the story of Durango Craft Spirits, his pride and joy.

It is, I learn quickly, Durango’s first post-prohibition, grain-to-glass distillery. “We’ve got a couple friends over at Ska, Dave (Thibodeau) and Bill (Graham), that opened Peach Street (Distillery, in Grand Junction) years ago and one day I met the old distiller and Bill brought in one of their first bottles of gin, along with a bottle of Bombay Sapphire,” Michael says. “It was just unbelievably so much better. That first opened my eyes to craft distilling.”

This was only about ten years ago, and until that day Michael had no plans at all of going into the distilling business. “A couple years later, I’m hiking around a piece of property up north with the county assessor, and he said ‘I gotta tell you this story. There’s a buddy of mine who thought he found some ancient Anasazi ruins on his property and he wanted me to come check them out. They hiked up there on a cliff to an Anasazi looking wall and there was an old still sitting back there.’”

He decided to do some research and try to figure out what kind of distilling was done in the area. “I started reading a few books about distilling in the area, and there was quite a bit done,” Michael says. “Especially turn of the last century when the silver market took a crash. A lot of the miners took to cooking booze in the mines.”

With his interest piqued, Michael attended three distilling schools and landed himself an internship at Wood’s High Mountain Distillery in Salida, CO, with the intention of opening his own show in Durango once he learned about the operational side. Both Michael and Amy had spent years in the local hospitality industry managing hotels and a golf club.

As their current jobs came to end due to sell offs, the decision was made to go full-steam with the distillery concept. Step one, securing a location. Where They landed right on the corner of 11th and Main, in the heart of downtown, and opened in January of this year.


Their setup is pretty simple - tasting room in the front, still setup and work area in the back (visible to guests), and office off to the side. Nice and cozy. “We go grain to glass right in the building with all regional grains,” Michael says. “We’re real proud to mash, distill, and bottle right in house.” I had been sold on their concept already, but at this point I could not continue the interview without trying some of their product.

Amy, generally in charge of the tasting room and PR, hands me a pour from behind the bar. I stir, smell, and sip. Then I gasp.

I am not a vodka drinker. My taste for the stuff was ruined by too much Smirnoff as a teenager. But this morning I am happy to make an exception. This stuff is good. Smooth, one of those spirits that you know would be perfect in a cocktail but it almost seems like a sin to dilute it, like a fine scotch. Until you realize that a vodka of such high quality could finally allow you to drink those plastic-bottle vodka infused party concoctions you swore off in your mid-twenties because you can’t stand the headaches any more, without the headache. “I use a pretty strange recipe for the vodka compared to other distilleries, and it gives it a pretty unique flavor.” That, I agree, is easy to notice.


“The product is tied to Durango’s history,” Michael informs me as empty my glass. “Soiled doves being a Victorian term for the prostitutes of the town. They operated into the 1960s in Durango and were fined heavily, with the fines helping to cover the cost of the schools, the police department, and the fire department.”

The McCardells pay homage to these lovely financiers on the back of their bottle. The cocktails served in the tasting room are also related to the town’s history, an effort that has most certainly allowed the curious tourist to feel more accomplished in his imbibing. The distillery looks to release an unaged whiskey this fall, with barreling scheduled to begin this month. The vodka is currently only sold within 150 miles of Durango. “We are being (probably) too cautious about our growth,” Michael says. They do, however, plan to expand further across Colorado. Not bad for a true mom-and-pop and operation.

I like to think that my band is a mom-and-pop operation. I guess it would be a quadruple-pop operation. Like Michael and Amy, we have grown our small company from nothing into nothing less than an amazing life experience, with no real guidance other learned experience. We have made plenty of mistakes over the last eight years but have slowly made progress come from each of them. We’ve dealt with marriages, jobs, mortgages, kids, operational disagreements, and an old van catching on fire on the road, and as life has happened, we have found a way to happen with it. Back in the early days, circa 2007-2010, I put all of my eggs in that basket. I was willing to work crappy kitchen jobs and live in dilapidated apartments so that I would in turn have the flexibility to leave town when I needed to and be able to keep my financial overhead at a bare minimum in order to play music multiple nights a week. I cared about nothing other than making the band succeed. I lost relationships and friends.

The other guys, at least the two I started the group with, did the same. And then, in the fall of 2010, we crashed and burned hard. So hard, in fact, that over the next two years we did next to nothing with the group. We had no money, our leases were up, and we had nowhere left to go. For a while, we went our separate ways. Our biggest lesson, and one of the most important things I have ever gotten out of life, is that you have to have options - you have to have more than one card to play. As we’ve grown up since then, we have found ways to have other priorities in life while still being able to come back and execute with the band when it’s time.

While the band was on ‘unofficial hiatus’, I filled the musical craving in another group, but I was also able to take the experiences I had with the band, mix them with my college degree, and create some kind of shit show career path based on music business and journalism. Five years later I feel I can see it blossoming. To me, the craft lifestyle embodies that same spirit - live life, take what you’ve got, mix in a heavy dose of passion, and throw it to wind. It takes awhile, but when it finally comes full circle, it tastes so damn good.


Tim Wenger is a Denver-based microshiner, journalist, musician, and avid snowboarder. Catch more of his work in Colorado Music Buzz, Snowboard Colorado, and his weekly talk show on worldviral.tv
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How Micro Saved the World

Friday, March 27, 2015
For those willing to pause long enough to look beyond the sensationalism and pessimistic oratory of mainstream media, it is easy to see we are in the midst of a truly exciting time. The world is smaller than ever before, and we are, in many ways, more connected than ever. Machines have nearly eliminated the need to toil constantly for our basic existence, leaving us time to luxuriate in an unprecedented era of edible, artistic, and cultural bounty. It isn’t a leap to imagine a rather swift transition to one of those leisure-filled technological utopias of mid-20th Century science fiction.


The current resurgence of craft culture is, most assuredly, a consequence of this prosperity. But what makes it remarkable is that it is also absolutely essential in our ability to leverage our present cornucopia into a stable, sustainable society.    


Prior to the Industrial Revolution, there was almost no such thing as unemployment. A person could literally not afford to be idle; if they were, they starved. Only the very young, wealthy or infirm were afforded the luxury of leisure, and even they to but a small extent.


Technology, over the past two centuries, has utterly transformed this paradigm, to the point that, today, one can find perfectly able-bodied people whose time is spent wholly engaged in leisure. In civilized nations of the world, which account for most, even the hardest working among us spend but a fraction of our lives at life-sustaining labor.


This, however, comes at a cost. Our system of centralized, petroleum based, macro production has created an excess of available labor. It has also equated consistency and abundance with quality. Micro production and craft culture is a societal rebuke to this phenomenon, as well as our best conduit to a lasting, secure economy.


The economy of the world is nearing a state of maturation, after which growth will largely be confined to reallocation among analogous points of interest. There is only so much wheat to make so much whiskey, and only so many people in the world to drink it; in other words, there is an absolute upper threshold for production that is limited by consumption. Soon the market will reach a point of saturation, when the only potential for growth will be confined to shifting market share between similar products. Or in simpler terms, the only variance will be whether the drink of choice is whiskey or beer.


At such a point, further division of labor becomes meaningless, and in fact counterproductive. The rebirth of craft is a function of our nearing this point. We have become so efficient at fulfilling our basic needs that people have begun to regress, to reverse the division of labor. They are once again making things by hand, simply because they have too much time on them.   


Decrease in growth is aberrant to the modern economic cognos, but in reality it is nothing to be afraid of. Zero growth economies have existed throughout human history, many for much longer than our current growth based model. That is not to say that a transition to one won’t have its challenges; it most certainly will. But every great leap forward has been spurred by the need to overcome some difficulty or another, and this is no different.


So what does this have to do with craft spirits?


What this means to craft spirits is that they are not a trend, or a flight of fancy, or a passing fad that will ultimately be absorbed by the mainstream. It is an entirely new way of doing business, one rooted in classic methodology yet predicated upon the potential created by the contemporary. The wildly successful model of fossil fueled and automated macro production has given us a platform from which to recapture the most enviable facets of tribal living, the bonds of community and interdependence, while retaining the leisure time afforded by technological advancement, even leveraging that luxuriant asset into the meaningful Pursuit of Quality.

To borrow a quote from Stanley Kubrick’s brilliant war opus  - These are great days we're living, bros!





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